Consumer Behavior

Permission Required:
No
Credits:
3.00 Credits
Lecture:
3.00 Hours

Course Description:

An analysis of consumer motivation, buying behavior, market adjustment and product innovation; behavioral aspects of the marketing process from producer to ultimate consumer, are considered. Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement.

PHSC Course Schedule: [field_cour_title_public_1]

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