Consumer Behavior

Permission Required:
No
Distribution:
Marketing
Credits:
3.00 Credits
Lecture:
3.00 Hours

Course Description:

An analysis of consumer motivation, buying behavior, market adjustment and product innovation; behavioral aspects of the marketing process from producer to ultimate consumer, are considered. Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement.

PHSC Course Schedule: Consumer Behavior

Displaying 1 - 1 of 1
Fall 2020
Section Availability Dates Days Meeting Time Campus Delivery Bldg/Room Instructor Credit Hours Clock Hours Fees Comments
4541 Open 08/24/2020-12/11/2020 Online
Online
Vince Daviero 3.00 45.00