Consumer Behavior

Permission Required:
3.00 Credits
3.00 Hours

Course Description:

An analysis of consumer motivation, buying behavior, market adjustment and product innovation; behavioral aspects of the marketing process from producer to ultimate consumer, are considered. Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement.

PHSC Course Schedule: [field_cour_title_public_1]

Your last filter selection returned no results.