Principles of Advertising

Permission Required:
No
Distribution:
Marketing Applications
Credits:
3.00 Credits
Lecture:
3.00 Hours

Course Description:

This course presents a study of advertising principles and practical applications of advertising in the media. Areas covered include the history of advertising, designing and developing advertisements, media selection, sales promotion, and strategies.

PHSC Course Schedule: Principles of Advertising

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Spring 2019
Section Availability Dates Days Meeting Time Campus Delivery Bldg/Room Instructor Credit Hours Clock Hours Fees Comments
4561 Open 01/07/2019-04/29/2019 Online
Online
Gerard Bell 3.00 45.00