Principles of Advertising

Permission Required:
No
Distribution:
Marketing Applications
Credits:
3.00 Credits
Lecture:
3.00 Hours

Course Description:

This course presents a study of advertising principles and practical applications of advertising in the media. Areas covered include the history of advertising, designing and developing advertisements, media selection, sales promotion, and strategies.

PHSC Course Schedule: [field_cour_title_public_1]

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