Principles of Advertising

Permission Required:
No
Distribution:
Marketing Applications
Credits:
3.00 Credits
Lecture:
3.00 Hours

Course Description:

This course presents a study of advertising principles and practical applications of advertising in the media. Areas covered include the history of advertising, designing and developing advertisements, media selection, sales promotion, and strategies.

PHSC Course Schedule: Principles of Advertising

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Summer 2024
Section Availability Dates Days Meeting Time Location Delivery Bldg/Room Instructor Credit Hours Clock Hours Fees Comments
4561 Open 05/06/2024-07/11/2024 Online
Online
Vince Daviero 3.00 45.00
Available through Canvas any time throughout the semester offering a high level of flexibility.