Principles of Marketing

Permission Required:

No

Distribution:

Marketing

Credits:

3.00 Credits

Lecture:

3.00 Hours

Course Description:

This course provides an overview of the field of marketing, with emphasis being placed on those interacting determinants of demand that make up the marketing environment economic, physiological, sociological and political factors. The legal restraints that make up the forces beyond management control, but are needed in the marketing decision-making process, are introduced.