Principles of Marketing

Permission Required:
3.00 Credits
3.00 Hours

Course Description:

This course provides an overview of the field of marketing, with emphasis being placed on those interacting determinants of demand that make up the marketing environment economic, physiological, sociological and political factors. The legal restraints that make up the forces beyond management control, but are needed in the marketing decision-making process, are introduced.

PHSC Course Schedule: Principles of Marketing

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Summer 2024
Section Availability Dates Days Meeting Time Location Delivery Bldg/Room Instructor Credit Hours Clock Hours Fees Comments
4498 Open 05/06/2024-07/11/2024 Online
Vince Daviero 3.00 45.00
Available through Canvas any time throughout the semester offering a high level of flexibility.