Consumer Behavior

Permission Required:
No
Distribution:
Marketing
Credits:
3.00 Credits

Course Description:

An analysis of consumer motivation, buying behavior, market adjustment and product innovation, behavioral aspects of the marketing process from producer to ultimate consumer are considered. Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement. 45 class hours.

PHSC Course Schedule: Consumer Behavior

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Summer 2024
Section Availability Dates Days Meeting Time Location Delivery Bldg/Room Instructor Credit Hours Clock Hours Fees Comments
4661 Open 05/06/2024-07/11/2024 Online
Online
Christy Pagano 3.00 45.00
Available through Canvas any time throughout the semester offering a high level of flexibility.